Digital Marketing

Digital Marketing

DigitalMarketingHaving a digital marketing strategy is the only way to ensure you stay ahead of your competitors and should be an essential part of your marketing mix. All of your competitors and potential customers are on-line and employing digital marketing techniques to gain more market share, it is now more important than ever to have a strong web presence.

We understand the power of digital marketing and how it can help your business. Our highly experienced SEO team devise integrated digital solutions that include extensive SEO, Google AdWords campaigns, display advertising, email marketing, and social media advertising.

TheDesignPool search engine optimisation services include managing on-page and off-page optimisation elements to improve your natural placement on organic search engine results pages otherwise know as the "SERPs".

TheDesignPool only employ “white hat” SEO methods that play by the “rules” or guidelines set forth by Google, to preserve your company image and not risk your site being penalised. Some of the things that thedesignpool can do to satisfy your search engine optimisation needs:

  • Keyword research
  • Keyword density improvements
  • Link-building

Search Engine Optimization (SEO)

SEOWhat is an SEO Program?

SEO is the method of making your website visible to search engines. Having a great looking website is one thing, but if your website does not appear in related search results you may as well not have a website.

Ideally, you want Google and all other search engines to rank your website as highly as possible in the search results. This is where Search Engine Optimisation comes in to play. Effective SEO will prepare your website so that it appears top of the list for your chosen search terms and keywords.

What are the benefits of Search Engine Optimisation (SEO)

Search engine optimisation offers a great many benefits to any website or online business, some of which include:

  • Improved search engine rankings
  • Increased targeted traffic
  • Branding benefits through greater visibility
  • Improved marketing ROI due to the cost-effective nature of SEO techniques

Google Adwords

GoogleAdwordsDo you want to promote your business locally and target customers searching for your product in your locality?

Do you find Google Adwords confusing? Are you getting the results you want? Our experienced SEO team can help you get the best return on your investment. We create and manage Adwords campaigns that are  targeted, cost effective and above all profitable.

Display Advertising

DisplayAdvertisingDo you want to target your customers on-line with visual ads?

We design display ads that drive traffic to your website and ultimately to convert that visitor into a sale or a phone call.

Display ads can include text, image, or video ads that appear on other publishers' websites. We match the keywords of the publishers' websiteswith your ads so that they complement each other and generate more traffic to your site.

Social Media Marketing

SocialMediaMketingDo you want to use Social Media Marketing to target your potential customers?

We identify the most appropriate social media channels to reach new and existing customers. We run successful social media advertising campaigns that create awareness of your brand and drive traffic to your website.

Email Marketing

EmailMarketingAre your emails getting the response you want?

Email marketing can be a very cost effective way of direct marketing to your customers. We design and implement creative email marketing campaigns that will maximise your brand exposure to existing and potential customers.

If you would like to learn more about SEO, you might like to read some of our SEO related blogs, which cover lots of topics on search engine optimisation. Feel free to contact us if you have any questions about our services and your company’s Search Engine Optimisation requirements.